This bachelor thesis deals with the problem of a missing visual presentation and marketing communication of the tourist area Teplicko. The thesis focuses on designing new means of communication that could solve current issues of this location. The theoretical part defines the meaning of corporate identity and its relationship to image, a brand as a sign of society, describes forms of marketing communication, preparation of advertising campaign, and finally, types of mass media. In the practical part, the author analyzes the Teplicko area in detail using marketing tools and from interviews provided by the co-founder of the tourist center VisitTeplice and deputy secretary of the Tourism and Spa Commission of the Ústí Region. The work identifies positive and negative aspects and subsequently offers new communication solutions. The author plans to introduce the concept to the tourist center and establish future cooperation with them.
Visual communication, marketing communication, brand, graphic design, media design, identity, visual style